Be Uniqlo

As much as I love a good luxury piece, the over-branding of many of today’s most popular brands has ruined them for me. You can’t walk down the street without being bombarded by LVs, C’s, CC’s, DG’s and CD’s….. At the end of the day clothes should be about the clothes, not about the fancy labels. The over emphasis on branding and “I paid this much for this” has allowed certain companies to run wild, marketing disasters as must-haves with mind boggling prices attached. That’s why I like the Japanese brand UNIQLO so much.

UNIQLO designs, manufactures, markets and sells casual wear that can be worn by anyone, any day. Rather than dictate a look, UNIQLO provides people everywhere with the piece they need to create their own style. And style comes from within, which is why the UNIQLO logo is nearly invisible, tucked away inside the garment. This concept, along with an unwavering focus on quality and value, has guided UNIQLO’s actions since the establishment of its first store in 1984 Hiroshima, Japan. Today UNIQLO has grown to over 760 UNIQLO stores worldwide and is household name in Japan.

Check out their US flagship store at 546 Broadway in NYC. With super reasonable prices (we’re talking H&Mish) they’re a great place to look for those staple pieces.