Means to an Ends.

I have always lived my life with the idea that if I do something I love, something I’m truly passionate about, things will work out. Its not always the easiest way, but I do believe its the right way to live. There was a time, back in 2005, when I was bringing in a hefty paycheck working for a “firm.” I’ll admit, there was great freedom in seeing all those zero’s every-other-week. Co-workers would go on-and 0n about which new Saab they were going to buy and how much money they dropped at Chanel over the weekend. Despite the material wealth, I left everyday feeling empty, unfulfilled and as though my work-existence was somewhat meaningless. Luckily that was just an internship. Since then, I’ve been lucky enough to find a job that I really love. One thats both meaningful and inspiring.Capturing this idea in a brand is Ends/Wealth.From the site:

The meaning of Ends/Wealth has more than is realized at face value. It is imperative that the consumer knows what Ends/Wealth CORP. is and what it represents. The word ENDS is used as another name for money, more popularly in the phrase “to make” or “making Ends Meet”. We’ve adopted the word to represent the things in life that we are most passionate about or those things that we us to make a living. Wealth? Well wealth is just what it is, well-being, welfare, and abundance of valued resources. The slash in between represents a progression from doing what you love and are passionate about, to doing it to accumulate all types of wealth. Our ENDS are what empowers us.We choose to be empowered and use those things that empower us for our survival, encouraging all those who want to avoid a fruitless life to do the same. We are about preserving our culture, our passions, and those things important to us, as well as those things that help us keep our individuality; not obtaining a weekly check. When we compromise ourselves, we lose the desire and strength to embrace our individuality and appreciate unique qualities in others. Compromising our integrity makes us sheep, to be led by our necessity for survival. Ends Wealth is the beginning of empowerment.

Love their designs and their philosophy! Have a nice long weekend!