The Adventures of an Urban Socialite

“There must have been moments even that afternoon when Daisy tumbled short of his dreams — not through her own fault but because of the colossal vitality of his illusion. It had gone beyond her, beyond everything. He had thrown himself into it with a creative passion…”

- The Great Gatsby

I think I’ve read that book about two-dozen times. Every time I read it I’m blow away by Fitzgerald’s writing. His prose is just breathtaking and of course I love the story and the way each character develops. I never really liked Daisy, but then again she’s not meant to be a likable character. Despite her obvious flaws, one thing is certain, you know she was a fabulous dresser. Remember that part where she and Jordan are sitting on the giant sofa with the wind blowing through the open windows? Well I always imagined Daisy was wearing something like the dress above.

Thanks to Lovenia designer Heidi Handler, such fashion doesn’t have to be left to the imagination. Combining couture fabrics such as natural silks and cottons from the best mills in Europe, quality American tailoring, and fresh silhouettes that are at once feminine and architectural, Lovenia is a modern take on true personal luxury. “It’s all about what feels good on your skin and unexpected proportions,” says Heidi Handler.

I love her light and airy dresses inspired by the Jazz era. She combines classic silhouettes with bold new proportions creating a contrast between controlled structure and ethereal fluidity. There’s ultra-feminine draping and layering plus surreal touches like overlapping bands that graze the arms, low-hanging shoulder straps, sexy shirred bodices and sophisticated peplums. Colors, meanwhile, range from midnight blue to natural oatmeal. “It’s pure glamour, but it’s organic and there’s a modern ease about it, too,” Handler says.

The quintessential Lovenia girl, Handler says, “is both an international glamour girl and someone ‘earthy.’ She’s independent and free-thinking. These are dresses you treasure, ones that you will want to wear forever.”

Gen Art Pulse also loves Lovenia!