The Adventures of an Urban Socialite

Bringing You The Truth In The Form Of Fashion

Filly-Style

June11

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My life is in boxes right now… only a couple of weeks till the big move! Today is going to be an impossible day at work, so I’ll keep the post short and sweet.
Filly Designs is a small clothing company dreamed up by designer, Emily. Her designs combine bold sweeping shapes with old-world flirtation. They’re beautiful, simple, functional and versatile. The line started “kinda accidentally.” Emily dropped out of law school and was working as a bicycle messenger in her home town of Santa Cruz, California. One afternoon she made a pair of overalls on my partner’s old Kenmore sewing machine and they worked! They were cute, and wearable, and easy! At that point, something clicked. Emily went back to school to study fashion at the California College of Arts and Crafts. During her senior year she left school to start Filly.
Filly is a line of women’s clothing locally produced in small batch runs. Emily designs a print for each season and uses American-milled and sustainable fabrics whenever possible. The manufacturer and screenprinter are within 45 minutes of her home base in Santa Cruz. Her clothes designed to be flattering to a wide variety of shapes and sizes, to be wearable and durable, to be odd in the good way.
But Filly is also something more. Emily puts a piece of herself into each piece she creates. “I feel purposeful, sexy, peaceful. I like the way I move and pull the fabric. I like lifting and setting down and using tools and watching my hands move, without thought, around the sewing machine. I like the scratch of pencil in my workbook. I want women wearing Filly to feel the same. Comfortable in their own skin. Loving of their own skin.”

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