If green is the new black, than forward thinking Pamoyo is the new green. This innovative Berlin-based company is taking green to a new level, combining vintage and organic fabrics, classic and street styles along with a strong grounding in ethics and originality. Pamoyo clothes are designed with flow, drawing connections between the past and the future. The designers follow their own rhythm and strive to make every collection a new artistic invention or social statement. Instead of following fashion seasons or trends, they create an inspiring flow of new products and items (thank goodness!!).

Pamoyo is about choice. Choice for a green and social production, but as much for quality and authenticity. Pamoyo feels that the only way to make something ethical, is to do it according to the principles of your heart. To be real, to create what you are, and to play with that as well. The company dares to be fair, to be social, and to be green. They create clothing for people who want to be themselves, as they are: real.

Pamoyo is a truly creative fashion label. Designers use subtle humor, innovative concepts, and artistic minds to create fresh looks. They are inspired by samples of street style and an ironic re-use of retro images and sub-cultural identities. Designers literally ask people on the streets of Berlin about their styles, their style choices and (most importantly) their connecting life stories.
Pamoyo’s focus on community doesn’t stop at the design process. Two Euro per sold item is set apart to invest in Pamoyo’s own social-environmental projects. Together with the Grass Routes Foundation Pamoyo is preparing a cooperation and training project with designers in developing countries. The more the brand sells, the more they will be able to build up their own unique projects that integrate creative, social and environmental aspects of clothing production.