I have tons to do this AM so I best be on my way. Of course I have to leave you with something cool and fun to mull over! What better than Ekovaruhuset, the self-professed “new kind of store.”

Ekovaruhuset was started in Stockholm using only organic materials. “At Ekovaruhuset all the clothes you will find are made the natural way, using all organic materials. This means the fibers that the fabrics are made of have been grown without the use of chemical fertilizers or pesticides and made into fabric, then dyed in facilities that are environmentally responsible,” says creator Johanna Hofring. She goes on to say:

We are changing the stale, patchouli-scented perception of organic fashion through our cutting-edge European collections, as well as hand-made, one-of-a-kind creations crafted by local, up-and-coming designers who are exclusive to Ekovaruhuset.
The wool we use comes from animals that have been treated well and have never had to experience chemical baths or other torturous methods. All the wool we use is organic and most of it is certified (except some that we get from small producers; but we are in close contact with them and we know they work according to organic guidelines).
“Fair Made” is a term we use, like “Fair Trade” - meaning we have the pleasure to support producers that practice fair working conditions and ethics for their employees. But we also encourage and support smaller scale local production units, as this gives us a better chance for good communication and cooperation.
THE FUTURE IS NOW. In our hands, for us to shape however we like… I personally find this very exciting.
We can “rise to the occasion” and take on the possibilities we have as consumers to better the one phenomena that so much in our society is built on.
The way we choose to shop can change the impact industry has on our planet and the lives of millions of people and animals into something very positive.
It’s all about having fun and looking fabulous while saving the world…

Looking fabulous while saving the world, now there’s something we can all strive for! Anyway, you’re going to love all of the great deisgners in the Eko-collective. Be sure to click on the spring/ summer 2008 look-book (in PDF format) and stop by the showroom on Ludlow Street in NYC.

Also, a quick FYI: Tyler, modeling consultant-extraordinaire, wanted Urban Socialite readers to know that America’s Next Top Model is currently casting. He must know how gorgeous you all are! Anyway, just go to gotcast.com for more details. I love ANTM. Seriously, my co-workers and I were obsessed with the last season. I still think Katarzyna should have won!