Agreat idea/ Cult

by urbansocialite on August 15, 2008

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If I’ve said once, I’ve said it 1000 times: TGIF!

Anyway, today is all about Alchemy…. turning useless into useful and all that. As you know,  alchemy is the medieval science of turning lead into gold. More generally, it means magically turning something of lesser value into something of greater value. For Alchemy Goods (Ag for short), the value isn’t economical, so much as ecological. Ag looks for materials that are normally discarded that might have value with a little bit of imagination and some hard work.

Every Alchemy Goods bag purchased represents one less part of our world destroyed. That’s why all of their products have the highest possible recycled content. At the same time, their bags are superbly functional and aesthetically pleasing… you will love the cool materials they use like seat belts for straps and refashioned (sturdy) inner tubes for bags.

The logo intentionally looks like the periodic table. The number in the upper right hand corner represents the percent (by weight) of recycled material in the product you purchased. Cool, right?

Before I sign off for the day I wanted to give you the heads up on MAC’s “Cult of Cherry” collection… I’m seriously obsessed… Especially with the Rich & Ripe lipglass…

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