Super Nova

So many random thoughts running around my head…. and so little time. I had some crazy dreams last night. Some of it probably has to do with the fact that I’m reading “Generation Kill.” On it’s face, is not really my kind of book… but it’s really well written and just a fantastic account of “the new face of American war.” I can’t wait to watch the HBO series! I added a living social thingy to the side of the site that has some of the books I’ve recently read. Along with great designer suggestions, I always love good book suggestions!

On to the collection of the day, Stella Nova.

The Stella Nova brand is based on the imaginary character Stella Nova and her universe. “Stella” and her wardrobe are a source of inspiration for all the collections. The collections are always mirrored in Stella’s world and her “must have” wardrobe.

Behind the brand are Trine Skoller, Co-Owner and Creative Director and since 2007 Henrik Spandet-Møller, Co-Owner and CEO who together with nearly 20 dedicated colleagues is running the company with crusading spirit from a preserved townhouse in the center of Copenhagen. How romantic!

The Brand’s Essence revolves around it’s 4 core values:

Love: Stella Nova wishes the best for other people, cares for and engages in others needs and situation. Stella Nova is honest, respects and has confidence in others. Stella Nova has a positive approach towards life and makes the best of every day and occasion.

Unpredictability: Stella Nova is uncommon, unpretentious and always changing. Stella Nova is without fixed time and place, forward-looking with nostalgic whims, goes by Stella´s universe – not the dogmas of the fashion world. Stella Nova engages in play and impulsivity, joy and enthusiasm, and makes daily life a celebration.

Eccentricity: Stella Nova is completely individualistic, but not self-sufficient. Stella Nova is reflective, but loves socializing, ponders on thoughts and ideas and transforms them into a unique expression. Stella Nova creates a skewed, humorous and complex completeness composed by different elements, where the soft and feminine joins with the slightly hard and masculine. Stella Nova is eccentric with an open approach towards everything between heaven and earth.

Strictness: Stella Nova knows where the brand is going and acts accordingly: Structures the collection, segments the markets and customers, optimizes the processes. Stella Nova directs all actions towards the positioning as an accessible designer brand.

“Our passion is inspired by our 4 core values: love, unpredictability, eccentricity and strictness. Through these values we combine “liberating skewness” and traditional business approach and act as a small group of people who can change the world.”

I love how SN’s dreamy romantic designs still maintain a bit of an edge.

I’m out! More later.