Urban Socialite ♥’s Hermione de Paula

I wanted to get up super early to get a start on my day, but I was having the best dream and didn’t want to wake up. Dreams are so crazy . . . the way they can simultaneously interpret and affect reality. . . “Yet it is in our idleness, in our dreams, that the submerged truth sometimes comes to the top.”  Virgina knew what she was talking about! Anyway today’s designer, Hermione de Paula, dreamt up some amazing designs for her SS10 collection! More about the designer:

Moving between London and Los Angeles, working at Spearmint Rhino was de Paula’s initial intention as a means by which to start and fund her label. However, de Paula’s lifestyle amongst the strippers began influencing and feeding into her work. With tongue firmly in cheek, de Paula launched her self-named label and unveiled her debut SS ’09 collection during London Fashion Week in an unorthodox venue where it all began, amongst the poles at Spearmint Rhino.

Recognised for her delicate hand-painted and collaged prints, Hermione de Paula continues to create a softly printed silhouette that dissolves seamlessly into the contours of the female form. Fading from the shoulders down through the body creating an illusion of nakedness. Prints are shredded and reformed into rouleau loops, which are hand stitched into voluminous, tactile embellishments reminiscent of feathers and fur.

Hermione de Paula studied fashion and print at Central Saint Martins, graduating in 2006 with a First Class degree. She has gained textile & design experience working for Alexander McQueen, Giles Deacon, John Galliano, Christian Dior Couture. Freelance clients have included Jennifer Nicholson, Diane Von Furstenberg, Tigi Bedhead and Gamila Fakhry, LA costume designer.