New Label to Love: The Eleventh Hour

I have so much to do, and of course, I’m down to the eleventh hour… The story of my life, right? At least this collection makes the concept cool!  More about this lovable new brand from the site:

The Eleventh Hour is the new Australian fashion label conceptualised by designer Anne Tu.

Anne spent 3 years designing for esteemed Australian fashion designer Kirrily Johnston, and has also worked in both London and Paris for the international label Preen. Like many other established designers before her, Anne is also a fashion design graduate from The Sydney Institute of Tafe.

Anne travelled extensively around Europe and Asia before returning to Sydney in 2009 to pursue the creation of The Eleventh Hour. Drawing on the training and hands-on experience from some of the industry’s best, The Eleventh Hour’s focus is on design and quality above everything else.

Anne best describes her style as ‘relaxed glamour’. Her designs are strong and modern while still retaining a sense of romance and femininity. The Eleventh Hour’s collections are for the modern day woman who thinks about what she wears, appreciates quality in design and workmanship and is not afraid to be a little self indulgent.

The Eleventh Hour was officially launched in October 2010.