Sometimes it’s not a matter of why. You can “why” yourself into crazy-town when you over-think. I should know, I’m the queen of over-thinking.
Instead of why’ing… sometimes it’s just easier to why-not.
Why not pack up your bags and take off for someplace fun and exciting tonight? Why not wear that dress that shows a little extra leg? Why not turn Parmesan cheese into a pencil?
Enjoy your Friday and take a moment to embrace the “why-not?”
The cheeses are shaped like oversized pencils, where the “leads” contain three different flavors: truffles, pesto and chilli. With the sharpener included, the required amount of cheese can be sprinkled on the dish. A scale on the pencils and on the back of the packaging doesn’t just simply list how much of the Cheese Pencil is needed for each dish, but even how many calories the portion contains.
Results: The limited first edition of 500 was sold out 2 weeks after the launch.
Advertising Agency: Kolle Rebbe, Germany
Creative Director: Katrin Oeding
Art Direction: Reginald Wagner
Copywriter: Thomas Voelker
Account Manager: Marie Steinhoff
Photographer: Ulrike Kirmse