… Of a Kind

As much as I like my Trina Turk bangle from BR, there’s something … kind of annoying about the fact that I saw about 10 other women with the exact same bracelet this weekend. Purchase affirmation aside, I prefer originality. There’s always something satisfying about getting complimented on something you know no one else has… a found treasure. That’s the concept behind Of a Kind, a great new site that allows you to purchase emerging designers limited-edition pieces and super-reasonable prices. Act fast though, the cutest pieces (like the Gold Leafed Rope Cuff by Tanya Aguiniga, above) sell out fast!

From the editors:

We find something thrilling about new designers, because it’s so easy to see their personalities in the things they make—in experiencing their products and process, you get a strong sense of who they are and what they’re about.

We aim to support and promote on-the-rise fashion designers who get us excited by giving you access to their unique products and stories. We hope to offer something special and rare to others like us: People who want to know the story behind everything, people who are the first to hear about the next big artist/designer/musician/chef, people who shop as much for the experience as they do for the product.

Our fantasy is that every time someone compliments you on an Of a Kind edition, you’ll feel compelled to knowingly tell them all about the designer behind it. You’ll probably also want to brag that you’re one of only a handful of people in the world who owns it—but that’s entirely up to you.