“The smell of a freshly printed book is the best smell in the world,” says Karl Lagerfield, who designed the packaging for Paper Passion. The German superstar was chatting with publisher Gerhard Steidl when the idea for the fragrance came up last year in Milan, at an event held by Wallpaper* magazine. Surprisingly enough, the magazine’s publishers jumped at the chance to expand into the fragrance business. They commissioned famed perfumer Geza Schoen to attempt to recreate the scent.
More: Fast Company.