11.11 by CellDSGN

Ugh. Mac issues today. I love Apple products but I swear they have a little “you’ve had me too long, time to upgrade” time bomb in them. I planned on a longer post, but in the interest of not throwing my  computer to the ground and smashing it into pieces, I will keep it short. 11.11 by CellDSGN was recently featured on NJAL and I just adore their SS13 collection. Beautiful clothes, awesome styling, and lovey photography. From the designers:

Based in Delhi, Paris and Berlin / 11.11 is strongly rooted in the Indian heritage of techniques and textile aesthetics. Shani Himanshu and Smita Singh Rathore graduated from Domus Academy in Milan in 2003, then worked closely as fashion consultant with several fashion brands in Italy.

In 2008 they conceptualized and launched fashion brand 11.11 / eleven eleven.

Having worked with Italian brands and being exposed to their craftsmanship, they strongly believe in cross over of cultures and bringing Indian heritage of techniques and textile to the center of International Fashion industry. The 11.11 brand is driven by a creative process that is rooted in retaining and enhancing the inherent quality of the fabric and craft, 11.11 consistently seeks to push boundaries in the creation of a new aesthetic through new interpretation of traditional Indian craft.

From the shearing of fibers to weaving, vegetable dyeing, constructing and detailing – each garment is a tightly curated effort, exquisitely handcrafted to highlight timelessness and an everlasting footprint.It is a search for India Contemporary, rooted in its traditions yet global in its appeal.