VPL through the eyes of Sonny photos
I am on a roll tonight… great music, gorgeous fabrics for all of you budding designers out there and great photos from VPL’s SS10 collection. I have been bombarding my senses with fashion and music this evening. I had a somewhat disconcerting series of encounters over the past week or so . . . experiences that were so diametrically opposed to my internal sense of fairness that it’s going to take me a while to reconcile things internally. Anyway, my loss is your gain! More about VPL:
VPL began with a simple concept of drawing the innerwear out. By bringing underwear out to become a visible, stylish part of our everyday uniform, VPL style begs the question: what mystery really lies beneath?
VPL (Visible Panty Line) launched its first line of undergarment-inspired styles in Fall of 2003, when well-known stylist Victoria Bartlett had a vision to design a capsule collection to fill the niche between lingerie and sportswear. As a stylist, Victoria acknowledged the growing demand for utilitarian yet stylish undergarments that can be mixed, matched, and layered, hence, the building block factor she encourages in her designs. Furthermore, Victoria began to question the assumption of sexiness in undergarments. With the bold assertion that “I don’t do T and A,” she challenged the fashion world with an innovative conception of sexy.
While each season embodies the utilitarian-chic style in new ways, VPL has continued to incorporate elements of functional uniforms with daring shots of color, unexpected accessories, and creative styling pieces. The VPL aesthetic remains rooted in the foundational principles of comfort, functionality, and style. By injecting the everyday uniform with the unexpected panty line, the peeping-out bra strap, or the bold shock of color, each season unveils a new dimension of the standard-issue. The design details and trims such as sliders, elastics, and zigzag stitching, extracted from architectural quality of vintage underwear, have become a recognizable characteristic of the brand. From the militaristic maverick to the institutional ingénue, VPL style attracts the woman who eschews traditional sexy, yet exudes a sensuality all her own.
