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Tracksmith: Made In Mass, Not En Masse

 

There is fitness gear and there is running gear. A lot of fitness companies attempt to morph the two, but for running apparel to be effective, it has to be focused, down to the seam, on runners’ needs. Case in point, spandex shorts. It’s one thing to slap the word “running” on the label, it’s another to realize that runners need strategically placed seams and elastic to counteract their strides.

Tracksmith gets it (see their Lane Five Short). In fact, their carefully edited line appears to contemplate just about everything. The brand crafts performance running apparel, inspiring publications, and distinct experiences that allow runners to indulge in the sport’s rich culture. Enjoy this New England (yay!) based company’s beautiful collection.

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